Why The Current (And Poor) Employee Engagement Landscape Could Be A Good Thing

Top talent is hard to keep, given that the latest jobs report puts the unemployment rate at 3.6%. Economic uncertainty adds constant pressure to, well, everyone.

Hallmark Brings Traditional Messaging to Upfront in Untraditional Ways

When it comes to upfront events, companies traditionally hold their presentations and then have a party afterward. But Hallmark Media is doing things differently this year. The company entered the 2023 upfront season with a two-pronged approach for its messaging. It began hosting a variety of branded events March 21 and will continue through mid-April,…

Free AI Video Generators Are Nearing a Crucial Tipping Point

Video memes made with algorithms are suddenly everywhere. Their sudden proliferation may herald an imminent explosion in the technology’s capability.

Fostering Wide Circles With MassMutual’s Jennifer Halloran

As a Boston alum who majored in economics and political science, Jennifer Halloran has always been passionate about what influences different communities. As the CMO of MassMutual and a self-described people person, Halloran explains just how important it is to manage those communities and relationships as a leader. “I used to tell my kids, ‘Don’t…

The Big Story: Data Privacy Experts Flock to DC

What are data privacy lawyers (and regulators) thinking most about these days? Allison Schiff reports from Washington, DC. Plus: the effects of ATT nearly two years later.

The post The Big Story: Data Privacy Experts Flock to DC appeared first on AdExchanger.

Is the Business Boom From Going Viral Always a Good Thing?

TikTok can famously present established brands, artists and musicians with unexpected sources of attention, like when a clip of a skateboarder drinking Ocean Spray introduced some Gen Z viewers to Fleetwood Mac. But when audiences have access to new-to-them cultural territory, virality can have deeper implications for a brand than upsetting fan gatekeepers of ’70s…

Nielsen Starts Local TV OTT Measurement Service

Nielsen is starting up a local TV measurement service for OTT/streaming apps — content not available on a station’s over-the-air channels or through a station’s cable/pay TV connections.

Cannes Unveils Media Lions, Other Awards Jurors

Festival organizers named nine jurors to serve with Media Lions President Christian Juhl (GroupM) this morning, including EssenceMediacom’s Traci Dinkins.