The supply-side of the economy is hurting from anti-growth policies.
Americans Love Cheap Convenience. That Makes Single-Use Plastic Bags Hard to Replace
Shoppers in New Jersey this summer might notice something different at their local CVS and Target stores–a kiosk offering to take back reusable shopping bags for $1 each. It’s part of a new pilot program by Closed Loop Partners’ Consortium to Reinvent the Retail Bag, a multi-year project to develop seamless alternatives to the single-use…
Comscore Sides With Nielsen To Support MRC Accreditation
The Nielsen rival made its announcement minutes before OpenAP’s upfront-style “JIC” pitch to advertisers was set to start in New York City this afternoon.
EIBWC Podcast: Building a Global Online Community for Social Justice
In this episode of Everything Is Better With Creators, we’re speaking with Jaz O’Hara: creator, podcaster and founder of The Worldwide Tribe. The Worldwide Tribe is an organization and online community dedicated to supporting and bringing attention to the plight of refugees and asylum seekers globally. O’Hara and her team use social media to raise…
Spike Lee Will be Honored at Cannes Lions With New Creative Award
The filmmaker behind some of the most politically important films of the last three decades, Spike Lee, is to be honored at the Cannes Lions International Festival of Creativity with a new award: the honorary Creative Maker of the Year. Lee, an Oscar winner whose films include Do the Right Thing, BlackkKlansman, Malcolm X and…
Known Originals Taps Basketball Royalty to Debut New Content Division
For more than four decades, McDonald’s has sponsored a spring basketball tournament that brings together the cream of the crop from high schools around the country for head-to-head matchups, three-point contests and skill drills. Featuring stellar young athletes in their formative years–the lineup has included LeBron James, Candace Parker, Kobe Bryant, Michael Jordan and A’ja…
Revolving Door Agency Moves: Acadia, Braze, Sway Group & More
The final week of April brought in exciting partnerships, campaign and service launches, and even some new rules and regulations on generative AI for agency use. Acadia Acadia was named media agency of record for California Pizza Kitchen. The agency will provide big-market sophistication in media and analytics along with core values, speed and transparency….
Why Mojo Supermarket Hired a Head of Growth—Something It Vowed Never to Do
When Mo Said left Droga5 to start his own agency in 2018, he launched Mojo Supermarket with a couple of key tenets to guide the shop. He pledged to only collaborate with brands and people the agency loved, and not to work for free. Following that framework, the agency has soared to $16 million in…
Learn About New York City’s Infrastructure With an AR Snapchat Lens
The New York Hall of Science (NYSCI), in partnership with Verizon and Snap, aims to educate New Yorkers about the science behind common objects with the launch of “Science City Explorers,” an augmented reality lens available in the Snapchat mobile app. Created by social tech agency GoSpooky, the Science City Explorers lens will let people…