BSSP Taps Horizon’s King For Digital Media Activation
She joins the Sausalito, CA-based shop from Horizon where she worked on the Constellation Brands account, with a focus on the Modelo Especial beer brand.
P&G Continues to do the Work in Its Allyship Journey to the Black Community
In Procter and Gamble’s latest film for My Black is Beautiful hair care brand, Unbecoming, we see Black women and girls slowly and gently undo their hair. The campaign tackles the acceptance of Black women and natural hair. The stunning film joins a series of acclaimed P&G films hitting on the stereotypes and the racism…
Havas Integrates Performance Shop With Media Group
While Noise Digital will continue as a freestanding brand, the performance media shop has been integrated into Havas Media Group.
Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital Ads
Maryland’s tax on digital ad sales is invalid under the Internet Tax Freedom Act, major ad groups argue in a brief filed with the state’s highest court.
Snapchat: How to Use Easter Lenses
Easter falls on April 9, and Snapchat is marking the occasion by highlighting a variety of Easter-themed lenses in its Lens Explorer catalog. Our guide will show you how to use Easter lenses in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera screen,…
Why Probiotic Yogurt Actimel Sent a Rocket into Fortnite
The lure of gaming for brands is proving to be great for a range of brands around the world, with probiotic yogurt brand Actimel the latest to seize an opportunity to engage with players on Epic Game’s mutiplayer battle royale Fortnite. The Danone-owned fermented milk drink, which promises consumers it will support their immune system,…
Alphonso’s Founders Are Suing LG Electronics For Board-Related Shenanigans
The corporate drama continues at LG Ads. Alphonso’s founders – including several who were unceremoniously booted from the company in December – along with a group of minority shareholders are
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Air Traffic Controller Explains How to Juggle Over 2,000 Daily Flights | WSJ Travel Guides
Why Popeyes Hired McKinney as Its Creative Agency of Record
Popeyes has concluded a short review for its creative agency record, selecting McKinney as its new shop of choice. When Popeyes put the account into review in February, it had initially named McKinney its interim agency for a six-month trial period, but invited Anomaly and FCB into a final round of pitching, according to a…