Month: April 2023

The deal with Amazon Prime Video allows DirecTV Business customers to show 20 Yankees games in bars and restaurants.

Charlotte Rambaud replaces Stephanie Bertrand-Tassilly, who had been both global communications chief and head of corporate social responsibility.

GoFundMe showed that artificial intelligence can be used to tell very human stories with a recent campaign that broke new ground on the use of machine learning in creative work. The fundraising platform combined AI-generated art with traditional animation techniques to illustrate some of the real donation campaigns from its 2022 year-end wrap-up, from Ukrainian…

Piper Sandler’s semiannual survey also sees a shake-up in footwear. And the Willow Project is intensifying environmental concerns.

Staffing requirements will be lowered to run an agency or a marketing department, because the foundation will be available in a fraction of the time through technology..

The ad tech world can be a “grizzly” place, so Ryan Reynold’s MNTN is trying to make it more serene. On Wednesday, MNTN released three new 30-second spots ahead of the 2023 upfront. The ads have a meditative and comedic undertone, promoting MNTN as the “hardest working software in television.” Reynolds provides the voiceover work,…

With temperatures warming, Tequila Don Julio is looking to compete with ros? and spritzes as the beverage of choice for day drinkers. In its first permanent portfolio addition in more than 10 years, the brand has unveiled Tequila Don Julio Rosado, a reposado tequila aged in ruby port casks for four months to give it…

Still, 87% of internet households have at least one streaming service, and 45% have five or more.

Ito will add customer experience (CX) activities to her marketing responsibilities as MMNA changes the definition of “customer.”