Month: April 2023

No statement related to the safety of the animals was seen at the end of last week’s episode of “Farmer Wants A Wife.”

Most consumers think the Health Insurance Portability and Accountability Act (HIPAA) is a lot broader than it is. But in a post-Dobbs world, it bears repeating: HIPAA doesn’t cover all

The post PSA: A Lot Of Reproductive Health Data Is Unprotected Under HIPAA appeared first on AdExchanger.

As companies shift to more circular systems–meaning those that avoid drawing on virgin materials or result in landfill-bound end products–a new set of terminology is emerging to help define how that plays out across industries. The problem for brands, though, is that those terms don’t mean much to the average shopper. Data from an Adweek-Morning…

A teenager named Tristen from Oak Grove, Minnesota, lost the vintage fishing lures that had been handed down to him by his late grandfather, while a military veteran, Tony, who lives in Spokane, Washington, lost the ice axes he had saved for a year to buy. After their on-the-ground searches came up empty, the two…

Annette King, Publicis U.K.’s chief executive, is to join Accenture Song as its global lead of communications and will not be replaced directly. King, who joined Publicis Groupe in 2018 from Ogilvy U.K., where she was also chief executive, will move to Accenture Song with the responsibility for leading the global brand, content, engagement and…

Snapchat again demonstrates how it’s built the largest paid social user base, by earning teens’ engagement and trust.

The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game. With its latest brand evolution, the insurance provider is introducing a revised brand logo, an evolved mascot, new campaign spots featuring Shaquille O’Neal along with sports and entertainment…

Southwest Airlines has hitched its modern brand to serving customers. It focuses on its lack of baggage and change fees. It’s held to a somewhat free-range boarding system with no demarcated class structure. In the mid-2000s, it had a reality show on A&E centered on its customer interactions. When winter weather conditions led to a…

Mandatory face-recognition tools have repeatedly failed to identify people with darker skin tones. One Dutch student is fighting to end their use.

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences.

The post How Targeted Health Care Marketing Can Help Marginalized Communities appeared first on AdExchanger.