Month: May 2023

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.

The post Snap Bets On AR To Deliver Virtual Shelf Appeal For CPG Brands appeared first on AdExchanger.

It’s possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.

The post Two Ways Publishers Can Improve Programmatic Supply Efficiency appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since

The post Ad Spend’s Slow Spell; The Engagement Advantage appeared first on AdExchanger.

No matter the situation, there will always be some publishers that flat out reject any touted alternatives to third-party cookies that they can’t control (sorry, ad tech).

Even the mention of these alternatives seems to draw their ire. Can’t blame them, though. The owners of those technologies often profit more from a publisher’s audience than the publishers themselves.

Working with identifiers feels like more of the same for these publishers. It’s like giving their data away to advertisers without having any real say in it. After all, ad tech vendors keep their ID solutions all hush-hush. Until things change, these publishers aren’t budging.

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This week’s Media Briefing takes a behind-the-scenes look at Graham Holdings’ decision to dissolve Leaf Group and form the new media company World of Good Brands. The newly appointed CEO Lindsey Abramo chats with Digiday about her plans to invest in experiential and embrace niche vs. scale.

• Letting go of Leaf Group
• The Wall Street Journal braces for layoffs, the Insider Union preps for a strike and more

Letting go of Leaf Group

Graham Holdings, owner of Leaf Group, Slate and several local news outlets, said this week that it was dissolving Leaf Group and would be rebuilding another media company, called World of Good Brands, for its media portfolio.

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Short-form video is one of the hottest media channels right now, and gaming influencers have taken notice, flocking to platforms such as TikTok and YouTube Shorts in increasing numbers. As their fans’ eyeballs follow, it is becoming imperative for marketers to grasp how gamers approach short-form video content.

To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences. 

Gamesight analyzed videos about the most popular 30 games on YouTube, comparing indicators such as view count to average video lengths to identify the most successful video durations for every game genre. Videos from the most popular games on YouTube, including marquee titles such as “Elden Ring” and “Minecraft,” account to over 80 percent of YouTube’s total gaming viewership, according to Gamesight’s data.

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A new deal was struck between The Screen Actors Guild — American Federation of Television and Radio Artists (SAG-AFTRA) and video platform Cameo on May 23rd in which performers can get union coverage through the celebrity video marketplace. With this initiative, SAG-AFTRA’s health and pension plans will give members access to more professional talent, and brands will be able to access more talent through Cameo for Business. The contract opens up benefits to thousands of SAG-AFTRA members.

This partnership comes at a time when the Writers’ Guild of America, which had been involved in six weeks of negotiations with the Alliance of Motion Picture and Television producers, began a strike in protest of the union. The Cameo for Business platform lets brands connect directly with entertainers, athletes, creators and other celebrities to create content.

Digiday recently spoke with Duncan Crabtree-Ireland, SAG-AFTRA’s national executive director and chief negotiator, to find out what the league will do with its partnership with Cameo and what the implications for advertising would be if SAG-AFTRA would join the ongoing strike.

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As the end of the third-party cookie truly draws nearer, the winners and losers are likely to start emerging. According to a Digiday+ Research survey of more than 50 agency professionals, agencies are still feeling out who they think those winners and losers will be, but they’re doing so with notably less pessimism than they have in the past.

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Albany progressives want to mess with the sovereign debt market.