Month: May 2023

Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics’ advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O’Brien’s first-ever FAST channel. Starting later this month, Samsung TV Plus, Samsung’s free, ad-supported streaming service, will launch The Conan O’Brien TV channel. This…

There is still a hurry-up approach — especially on the part of long-suffering media sellers — to get to new measurement/currencies.

Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the

The post Trebel AI Is Using AI-Generated Playlists As a Targeting Signal appeared first on AdExchanger.

For nearly 60 years, “Star Trek” has been part of the television landscape. During its three season run on NBC (1966-69), The Original Series (TOS) aired 79 episodes. Today, three seasons on a
streaming service produces less than half that amount. The Starship Enterprise was captained by James T. Kirk (William Shatner), whose five-year mission was to “explore strange new worlds…to seek
out new life and new civilizations…to boldly go where no man has gone before.” It was originally pitched to the network as a “Wagon Train to the stars. In this week’s edition I analyze all
generations of the Star Trek television franchise.

“This revision is the product of a thorough review by Nielsen that revealed irregularities in the encoding that enables Nielsen’s measurement of TV viewing as well as issues with the out-of-home
measurement of Super Bowl LVII,” Fox Sports stated.

Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the animals. The company also built up a reputation for standout advertising from agency Preacher. Both Austin, Texas-based companies buoyed each other by producing advertising that…

There’s no halftime in baseball, and fans have to wait until the seventh inning stretch to be part of the entertainment by serenading the crowd with their rendition of “Take Me Out to the Ballgame.” Oatly and Minor League Baseball are fully aware of the storied traditions but ready to add their own twists with…

Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and Volkswagen US. Then she took a job explaining ad tech

The post Meet The Digital Marketer Who Spent Two Years Working For The FTC appeared first on AdExchanger.

With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this: We’ve modernized workflows such as conventional insertion order (IO)-based transactions

The post A DOOH Buyer’s Perspective On Supply Chain Innovation appeared first on AdExchanger.