Month: May 2023

Every Web search in Brave Search is now served by its own index after removing all search API calls to Bing, which previously represented about 7% of query results.

Meta has announced its further investment in AI ad targeting through Shops and its Meta Advantage suite. It will require Shops next year to integrate checkouts directly on Facebook and Instagram
rather than a third-party site.

Something old, something new, something borrowed—and something spouted by ChatGPT.

YouTube used its NewFronts presentation Monday in New York to share a slew of new ad formats available across Shorts, its short-form video TikTok competitor. The platform is also expanding its video reach ads to Shorts. The format uses AI to maximize reach for a brand as efficiently as possible through a blend of formats…

Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations. The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase. So…

A woman hugs her young son, tells him to have a good day and watches as his school bus drives away. Only then, when he’s out of sight, does her smile fade and her eyes fill with tears. Overcome with emotion, she tries to block the camera that’s recording the moment. Too late, though, because…

In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge…

Is the purpose of the new joint industry committee about improving audience measurement quality or is it about gamesmanship? Is it even possible to validly measure viewing using alternative data
sources such as TV set-top boxes or smart TVs?

King Charles’s coronation will take place Saturday, and to celebrate, British television network Sky News launched an augmented reality experience that will let people around the world view the coronation crowns to be worn by King Charles and Queen Consort Camilla, as though they’re in front of them in the real world. Created by Atlantic…