Every Web search in Brave Search is now served by its own index after removing all search API calls to Bing, which previously represented about 7% of query results.
Meta Tests New Automated Tools For Shops Ads, Implements Required In-App Checkouts
Meta has announced its further investment in AI ad targeting through Shops and its Meta Advantage suite. It will require Shops next year to integrate checkouts directly on Facebook and Instagram
rather than a third-party site.
rather than a third-party site.
Here Comes the Bride, With AI-Generated Wedding Vows
Something old, something new, something borrowed—and something spouted by ChatGPT.
YouTube Kicks Off NewFronts With New Shorts Ad Formats
YouTube used its NewFronts presentation Monday in New York to share a slew of new ad formats available across Shorts, its short-form video TikTok competitor. The platform is also expanding its video reach ads to Shorts. The format uses AI to maximize reach for a brand as efficiently as possible through a blend of formats…
Vizio Debuts Branded Content Studio, Refreshed Home Screen at NewFronts
Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations. The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase. So…
Teleflora’s Mother’s Day Ad Reveals the ‘Hardest Part’ of the Job
A woman hugs her young son, tells him to have a good day and watches as his school bus drives away. Only then, when he’s out of sight, does her smile fade and her eyes fill with tears. Overcome with emotion, she tries to block the camera that’s recording the moment. Too late, though, because…
Pernod Ricard’s Ann Mukherjee and Pamela Forbus: ‘Creativity Is the Oxygen to Growth’
In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge…
Pearls Before Swine by Stephan Pastis for Mon, 01 May 2023
Reliability Vs. Validity
Is the purpose of the new joint industry committee about improving audience measurement quality or is it about gamesmanship? Is it even possible to validly measure viewing using alternative data
sources such as TV set-top boxes or smart TVs?
sources such as TV set-top boxes or smart TVs?
Sky News Lets People View the British Crown Jewels in AR Ahead of Coronation
King Charles’s coronation will take place Saturday, and to celebrate, British television network Sky News launched an augmented reality experience that will let people around the world view the coronation crowns to be worn by King Charles and Queen Consort Camilla, as though they’re in front of them in the real world. Created by Atlantic…