Month: May 2023

A funny thing happened on the advertising industry’s way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn’t entirely clear, but even the biggest
of Big Data media-measurement solutions — Nielsen — says it’s becoming an issue.

In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecation of big data, how Nielsen is dealing with it, and spending 25,000 hours being audited by the MRC.

The answer depends on what you believe the role of the MRC actually is. Or at least, what it’s supposed to be.

The EV maker said it will expunge rare earths from its vehicles’ motors, suggesting Tesla engineers will have to get creative.

Adweek is proud to announce its 2023 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world’s highest honor for the most dynamic and results-oriented brand builders. Each year, a panel of Adweek senior editors convenes to review internal and external submissions to identify the most…

Since 2015, Charles Skuba, professor emeritus at Georgetown University’s McDonough School of Business, has taught an elective course on luxury marketing. And to each class, he gives the same assignment. A wealthy relative, he tells his pupils, plans to give each of them a gift of $50,000 on graduation day–with the proviso that the money…

Returning for its fourth year, Adweek’s Convergent TV Summit was held last month from March 21-22. In the fast-paced and ever-changing TV industry, it’s important to find the best way to reach your customer. This year’s summit covered everything from measurement and currency to creative strategies and optimization. It featured executives from companies like Paramount,…