Month: May 2023

This week, Texas became the 10th state–and the fifth state this year–to pass a consumer privacy bill that gives the state’s residents more control over their data. With a population of over 30 million people, Texas will emerge as the second largest state after California to pass a bill of this kind. If enacted into…

Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with

The post AI Is On The Frontlines Of The Russia-Ukraine Cyberwar appeared first on AdExchanger.

Sponsored by Best Buy Ads

As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners.

According to WARC’s Marketer’s Toolkit 2023, retail media is the fourth-largest advertising medium, with an ad forecast of $121.9 billion globally this year, up 10.1% from the previous year. Additionally, research from Digiday and Best Buy Ads found that 20% of agencies expect to allocate 21%-40% of their budgets to retail media in 2023, and 10% of agencies expect to allocate 41%-60% of their budgets to retail media in 2023. However, 27% of agencies are unsure how to get started with RMNs.

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The best thing to do is to face the storm head on. Continue to invest, use more data more frequently and refresh your agency relationships to ensure you have the right-sized team with the right
expertise to support you.

Brands are increasingly looking to leverage partnerships with content creators to make an impact–but one that’s significant and lasting, rather than one-off sponsored posts. Content creator Pierrah Hilaire and Brent Mitchell, vp of social media and influencers at Sephora, joined Danisha Lomax, Digitas’ head of client inclusivity and impact, during Adweek’s Social Media Week to…

The deal will integrate TransUnion’s “TruAudience” consumer segmentation data “algorithmically” with VideoAmp’s real-time media planning optimizations.

In a race to dominate the artificial intelligence space, Chinese search engine company Baidu on Wednesday said it will create a venture capital fund of $145 million (1 billion yuan) to back start-ups
focused on content generated by AI applications.

Fidelity’s report doesn’t include May activity, including the hire of Linda Yaccarino as Twitter’s CEO.