Month: May 2023

Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside buys on Sling TV, Dish’s streaming service.

The post Dish Makes Its Linear TV Inventory More Addressable appeared first on AdExchanger.

AI chatbots are less fluent in languages other than English, threatening to amplify existing bias in global commerce and innovation.

We talk to media scholar Ethan Zuckerman about why Twitter became the de facto digital public square and what other platforms like Bluesky or Mastodon might offer.

“Our teams will be ready for enforcement,” said European Commission’s internal market commissioner, Thierry Breton.

Whether it’s a card a bank customer uses for payments or a service tracking how a company accepts or makes payments, Mastercard sells all elements of its business as “priceless.” Yet the company still occasionally needs to explain its presence in places like the B2B Marketing Exchange earlier this year in Scottsdale, Ariz. Greg Boosin,…

Advertising spend is expected to grow globally this year, with inflation driving it to $727.9 billion and $3 of every $5 going to digital channels over the next three years. However, according to Dentsu’s latest biannual global forecast, digital spend is likely to slow to single-digit growth in the future. Dentsu is predicting a 3.3%…

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet,

The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the

The post The Metaverse Clings To Life; AI Fever You Can’t Sweat Out appeared first on AdExchanger.

Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen “Wonderboy” Thompson.

In the ad, released last month, Holland and Thompson are in the midst of a fight as they discuss an “after party” following the bout; both decide to drink Cuevo Tradicional Cristalino. This new campaign marks the UFC’s 30th anniversary.

We spoke with Lander Otegui, senior vp of marketing at Proximo Spirits, home of Jose Cuervo, and Brit Santypal, UFC’s vp global partnerships activation, about TV advertising and why the sport is winning over Hispanic fans, especially after the partnership with Cuervo’s athlete ambassador Brandon Moreno, who was the first Mexican-born UFC champion.

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This week’s Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week’s Digiday Programmatic Marketing Summit.

• Capped out
• Whither Hulu?, TikTok’s data leakage, Max’s meh debut and more

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The connected TV ad market would seem to be developing at a quick clip. Okay, QR codes aren’t exactly cutting edge technology, but shoppable video ads and CRM-based targeting are fairly advanced ad products. 

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