Month: May 2023

The good news in the ad marketplace, for the moment, is that growth is still expected for the balance of the year, according to Dentsu’s latest report on ad spending for 2023 and beyond. The less good news is that not only is the growth going to be more modest than was initially expected of this year, most of the growth derives from inflation, not from actually increases in ad spend.

Dentsu’s Global Ad Spend Forecast 2023, which was publicly released earlier today and authored by the CEO of Dentsu Media International Markets, Peter Huijboom, shows a reduction in ad-spend growth globally, and in digital advertising — the latter representing the single largest chunk of ad dollars being spent in the media marketplace.  

Global advertising is expected to grow to $727.9 billion, a somewhat anemic 3.3% over 2022, and down from 3.5% that had been forecast last December by Dentsu. Back then, total ad spend was forecast to hit nearly $741 billion.

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Benjamin Moore is looking to educate new homeowners on where to find its paint — which isn’t as obvious as it sounds, since the brand is only available at small businesses and local retailers. The 140-year-old brand is using out-of-home, print, display ads and influencer partnerships to not only build brand awareness but also make it clear that its products are not available at big-box retailers. 

“Fifty percent of people don’t realize Benjamin Moore is only sold at local stores,” said Meredith Kinsman, vp of brand and digital marketing at Benjamin Moore. “People go to big-box retailers and think they can get Benjamin Moore paint and they get frustrated when they can’t. We wanted to make sure people understand where we’re sold. We support independent, local retailers only. Buying paint can be complicated. You need someone in the store to answer your questions.” 

Initially, the brand used what it called an “infiltration” approach to this shop-local marketing effort by putting hidden messages in content that the brand would post on its social platforms and in partnership with influencers. For example, an artful photo of a room initially looked like just that, but at second glance viewers might have noticed a painting in the photo with the phrase “Benjamin Moore paint is only sold at locally owned stores” on it. 

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The final shot in the finale is devastating: Kendall is walking downtown in Battery Park, toward the East River that looks as wide and roiling as an ocean.

The debt-ceiling deal is a step toward restoring a culture of work.

Already Mayor Eric Adams is asking a judge to excuse the city from its court-approved ‘right to shelter.’

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand B?IS and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a…

Twitter’s beleaguered ads business is on a bit of a roll these days. 

With the appointment of a top media executive — Linda Yaccarino — as the new CEO, the company is making a statement. Even the largest media buyer, GroupM, which had previously determined the platform to be a “high risk” buy, has taken notice and tried to calm advertisers’ concerns about the social network. Meanwhile, the ads team, despite encountering obstacles, are persevering. In fact, they recently struck a deal with an ad tech vendor that could help counteract the ongoing loss of ad revenue from the platform.

Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi. This exclusive arrangement is evident in Twitter’s ads.txt file, which authorizes Inmobi as the sole vendor for this purpose. 

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In the ever-evolving landscape of business, certain themes continue to hold steadfast importance: brand power, authentic communication and women in leadership. To navigate these dynamic concepts and uncover their significance in today’s professional world, we sat down with Lara Balazs, CMO at Intuit. Balazs joins Suzy founder and CEO Matt Britton on the latest episode…