Month: May 2023

‘America First’ isn’t the only approach to the new priorities of the 21st century.

On this episode of Brave Commerce, Shelley Zalis, founder and CEO of workplace equality firm The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender equality and diversity in business. Zalis begins by sharing her personal experiences as one of the two women on a board of 25 men,…

Tiffany Xingyu Wang is a pioneering leader in marketing, innovation and advocacy, driving positive change at a global scale. As chief marketing and trust officer at OpenWeb, a company that builds online communities around digital content, she oversees marketing and leads trust and safety efforts. Xingyu Wang is working to reshape the blueprint of advertising…

Snapchat is celebrating its Snap AR community by highlighting three “advanced” augmented reality lenses that show off different ways AR can be utilized by businesses. To start, the Seen Camera lens was created by journalism video publisher Seen.TV in consultation with design studio Modem. It encourages users to record videos where they share their own…

As creators become a central part of humanizing a brand, it is even more important for companies to get clear about what they actually stand for, and what they stand against. The recent high-profile LGBTQ+ partnership failures by Bud Light, Target and the Los Angeles Dodgers should remind all brands that they must be willing…

Over these last few turbulent years, mental health and practicing mindfulness have become more important than ever. In response, there’s been a boom in apps, devices, tools and services for people to alleviate stress, deal with anxiety and other mental health concerns. Core by Hyperice is one device that, through various functions, helps people practice…

Global toymaker Lego has begun a campaign that champion the way girls play and to help them overcome societal expectations by linking up with women soccer stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala. According to research conducted in 2022 by the Geena Davis Institute, which heard from 6,844 parents and children aged…

A big splash by “The Little Mermaid” — which scored the fifth-highest Memorial Day weekend ever — helped drive box-office movie business for 2023 27% higher vs. a year ago, according to Comscore.
Disney’s national TV spend to date for “Mermaid” is at $22.5 million, with 4,930 airings pulling in 3.1 billion impressions, according to EDO Ad EnGage.

And, there was a 17% rise in the number of digital-first nonprofit news outlets.