Nvidia, WPP Partner On New AI-driven Content Engine

According to the firms, the new engine, driven by Nvidia’s Omniverse content platform, will soon be available exclusively to WPP clients around the world.

Amazon Scores First-Ever ‘Best-In-Class’ Retail Media Network Ranking

“In full disclosure, Amazon ranks poorly in our evaluation of media opportunities,” the report card’s author, The Mars Agency, noted however. Only Walgreens and Best Buy scored well for media
opportunities.

Two-Thirds Of Netflix Password Sharers Say They’ll Pay For Own Accounts

But 50% of Gen Zs and Millennials said, when polled in late March, that they would cancel if they couldn’t share their accounts at no cost anymore.

Upfront TV Storm For Linear TV, Tailwinds For CTV – Protect What You Can

Warner Bros. Discovery CEO David Zaslav said the ad market faces a tough challenge for traditional national and local TV, adding: “The pricing of the marketplace is imperfect.”

YouTube Creators Are Zeroing In On Livestreaming. Here’s Why

YouTube creators like Smosh are embracing livestreaming to bring in bigger bucks with appointment viewing through brand sponsorships and ticket sales.

The post YouTube Creators Are Zeroing In On Livestreaming. Here’s Why appeared first on AdExchanger.

Kraft Mac & Cheese Takes Comfort to Epic Proportions in Feel-Good Ads for New Frozen Range

After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in popularity, but it doesn’t hurt that these days consumers can get many of their favorite comfort foods in the frozen aisle….

Target, Bud Light In Culture War Crosshairs, But Not TV

The culture wars surrounding transgender and LGBTQ+ issues and lifestyles are breaking out in retailing and beer marketing, but not in the TV biz.