Month: May 2023

This limited editorial series will explore how commerce media, from e-commerce to retail media networks, has entered a new era. With stories that explore why agencies are believing in this strategy now to the channel’s growth trajectory given changing privacy laws, this series will detail the opportunities and challenges of commerce media.

As the Writers Guild of America strike enters its fourth day and dominates media headlines, news of the event was conspicuously absent from Warner Bros. Discovery’s first quarter earnings call this morning. No executive on the call mentioned the strike or the picket lines that have sprung up on both coasts. And during the question…

A federal judge threw out the FTC’s complaint accusing mobile data broker Kochava of engaging in an unfair business practice by allegedly selling consumers’ precise location data.

My takeaway after a week of newfront presentations: video of all kinds is a conduit for connecting brands with consumers. But now it’s on steroids.

AI “can already do a vastly better job of crafting a seemingly authentic message than your average con artist,” although it “may not be ready to replace professional writers,” FTC Chair Lina Khan
writes.

Our industry lost one of its all-time best executives — and, most importantly, human beings — when Nick Johnson, chief revenue officer at Spotter, passed away in April.

“Vogue World,” that is. Watch legendary editor Anna Wintour explain how Conde Nast is transforming a post-pandemic Lower Manhattan street fashion show experience into a preeminent global media and
experiential marketing event.

Instagram is testing a generative AI feature that would allow users to create custom stickers — animated GIFs added to user’s Stories — based on text prompts in the app.

Going forward, it will be more difficult for writers to determine where they will land, in terms of value, in a TV series production.