Meta Pitches AR Ads to Advertisers at NewFronts

As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. Brands such as Sephora and Tiffany & Co. tested Meta’s update, which included AR filters to market to the company’s younger audience. Previously, Meta offered AR ads in its Facebook and Instagram feed…

Weed in Your Feed: Twitter Expands Rules for Cannabis Ads, but Industry Reaction Is Mixed

Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which…

How British Advertisers Have Prepared for the Coronation of King Charles III

It’s one of the biggest events in Britain this year, but despite being covered by TV, radio and digital media, few advertisements will be muscling in on the attention around the coronation of King Charles III. But that hasn’t prevented brands from trying. The coronation will be a very different affair from those of previous…

Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction

Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the

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