Month: May 2023

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a room of marketing executives, global chief revenue officer and…

Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-digit rates over the past few days following a short-seller investor’s criticisms that the publicly traded ad-tech firm
faces considerable downside risk.

Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Vaynerchuk, who has co-founded businesses from VaynerMedia to restaurant reservation app Resy to Empathy Wines, recently invested in OpenFortune, a company that produces ad campaigns that run on…

In the “Pick a paper” challenge on TikTok, participants film themselves presenting their unsuspecting loved ones with pieces of paper prompting them in a “choose your own adventure” style to select what happens next. Outcomes vary between being treated to a favorite meal and reluctantly agreeing to fold laundry. Thankfully, in Hyundai Motor America’s “Choose…

The social network has survived by rebuilding itself from the ground up several times. Its latest project aims to help users with ChatGPT-like “copilots.”

Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft’s Bing search engine will change its ads business. The answer is, to start, not a lot. The process of buying advertising on Bing is no different now than it has…

Solidarity with a striking union only goes so far, as the 2007-08 TV writers’ strike demonstrated.

Pulse Premiere will invite advertisers to place branded videos alongside premium publisher content. TikTok’s ad option, which bundles the top 4% of TikTok videos into themed groups — is being
expanded for NewFronts 2023.

Is Forte a creative agency in Seattle or a horse running in this year’s Kentucky Derby? It’s actually this year’s favorite for the Kentucky Derby. What about Dudnyk, HeyLet’sGo! and Big Bang Electrical? If you said horses for any of those, you’d be wrong–they’re all ad agencies. New York-based independent agency and Adweek’s Small Agency…