Month: May 2023

Biden seeks to follow Obama’s example from the 2012 presidential election, in which he disqualified his rival.

Biden must mumble ‘MAGA Republicans’ in his sleep, since he won’t talk to them.

Smedlow on the media landscape: “In addition to fueling the growth of streaming, it’s arguable that the pandemic also accelerated the rise of shoppable TV.”

TikTok is addressing algorithm ambiguity by offering partners more predictable media buys. Ahead of its NewFronts presentation on May 4–which will be a “closed-door event” not open to the media–the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. Pulse Premiere is TikTok’s…

In this special episode, we dive into the campaign to end the advertising industry’s fossil fuel addiction–and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek’s 2023 Sustainability Honorees. Stream the new…

The alt currency companies seeking JIC certification use what some researchers might refer to as “convenience samples,” because their data is conveniently available.

The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children’s Privacy Protection Act (COPPA) and proposed sweeping changes on how the social giant operates, including a ban on monetizing kids’ data. “Meta has successfully stayed out of the privacy spotlight in recent months, especially as the…

The head of human resources at Mansueto Ventures, the media company behind the publishers Inc. and Fast Company, was arrested after committing financial fraud against the company, two sources told Adweek. A representative for the company, RoseMarie Terenzio, confirmed the news. The accused employee, Nirvani Sabess, has worked as the director of people and culture…

You can build the best brand in the world, but if nobody hears about it and nobody cares, you don’t have a brand. Today, we’re talking about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we’re going to talk about this across the…

From the spectacle of the Super Bowl and the adrenaline of the World Cup final to the in-the-moment joy of Glastonbury or the Travis Scott X Fortnite Astronomical concert breaking lockdown boundaries–experiences are impactful, inspirational and endure in the memory. For marketers and brand managers, experiences can engage customers and bring brands to life in…