Gorillaz Treats Fans at Home to AR-Enhanced Coachella Show

Augmented reality made an appearance at the recent Coachella music festival in California, as the band Gorillaz used AR technology to enhance their performance for home viewers. The AR tech was featured during Gorillaz’s performance of “Skinny Ape.” Throughout the song, YouTube viewers could watch larger-than-life versions of the band’s virtual avatars sitting or standing…

Chance the Rapper Headlines Yahoo’s NewFront

After a year of change for the media and ad-tech company, Yahoo returned to NewFronts this year with a concert from Chance the Rapper. The event was light on news and more of a celebration thrown for Yahoo’s partners. The Grammy-winning artist regaled the crowd with hits like “No Problem” and “I’m the One,” a…

Weird Charlie Collier’s ‘Newfront Uptime’

“I can’t believe it’s newfront uptime — um, newfront upfront time,” Roku’s Charlie Collier flubbed after being weirdly introduced by Al Yankovic at his newfront presentation in New York City Tuesday
evening.

Roku Sells Its ‘Roku City’ Screensaver, First Summer Deal With McDonald’s

Roku says the restaurant chain will reach 40 million homes per month via the Roku City deal. The activation will offer a wide range of ad opportunities.