Month: June 2023

The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google, Facebook and Amazon reign supreme, wielding control over data, platforms and buy-side ad tech. However, the very nature of their dominance poses a challenge, as they…

During a tour in Europe to make a Neuralink announcement, Musk’s real goal became apparent: Stop the European Commission’s proposed measures regarding online content moderation.

Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic’s 8th Wall augmented reality platform to bring AR experiences to owners of Web3 wallets. SmartMedia Technologies debuted its new offering at Cannes Lions. Attendees could onboard into the experience using a smartphone and email address, and…

When it comes to identifying women as financially capable figures, AI isn’t exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that reflect a person who is “good with money.” The result? About a thousand pictures … of which less than 2% were women….

With the U.S. Women’s National Team roster (finally) revealed and under a month to go until the 2023 FIFA Women’s World Cup kicks off, Fox Sports unveiled its massive marketing campaign for the tournament. The USWNT is targeting an unprecedented third-consecutive title, and Fox has the exclusive television rights for the July 20-August 20 event–kicking…

Meta is rolling out new parental control tools across its suite of social apps, including the ability for parents to see how their teen uses Messenger, a feature that blocks unwanted DMs and a
reminder for teens to take a break on Facebook.

TikTok has announced a new in-app feature being tested with select brands that invites creators to submit video ads to brand challenges for a chance to receive performance-based rewards.

Total revenue projection down 2.4%, based entirely on somewhat weaker trends for digital advertising outside of CTV.