A nonprofit that helps people with body image problems closed its human-run helpline. The chatbot that remained suggested things like losing weight.
This AI Scouting Platform Puts Soccer Talent Spotters Everywhere
A young player hoping to be spotted by a Premier League club typically relies on luck as much as talent, but artificial intelligence could change all that.
Long Live Longform: The Story of Hilton’s 10-Minute TikTok
When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer was to break with convention and give the people what they want: unexpected, platform-native, funny content made…
Amplifying Impact Through Strategic Social Media Engagement
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek’s Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through…
Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Bubbly Brand
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France’s most famous mademoiselle. However, one other woman has had just as much cultural influence, yet far less recognition: Madame Clicquot. Born in 1777 and widowed at 27 years old with a three-year-old daughter in tow, Barbe-Nicole…
An Ally’s Guide to Letting LGBTQ+ Ideas Lead Creativity
The latest from Gallup places LGBTQ+ people at roughly 7% of today’s population, with roughly 20% of Gen Z identifying as part of the community. We’re increasingly recognized as a mass market that’s been falsely dismissed as a niche. I’d even guess, about a generation from now, we’re on track to be suitably regarded as…
Match Addresses 2023’s Dating Burnout in Its Latest Campaign
Hot vax summer is in the rearview, and all that thirsty, pent-up demand for human contact seems to have cooled over the past two years. In fact, a phenom on the opposite end of the personal interaction scale has taken its place: dating burnout. So says Match in a new campaign from agency Mojo Supermarket…