When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football’s global cousin soccer to make a cultural splash, taking its learnings from the halftime show to other parts of the world. The UEFA Champions League (UCL) final, considered the biggest game in club…
NBCU Integrates Blockgraph Into Its ‘One Platform’ Ad-Tech Stack
Blockgraph, which is owned by Charter, Paramount and NBCU parent Comcast, enables “seamless integration” of first-party data for advertisers, agencies and audience measurement suppliers.
Google Perspectives ‘Fixes’ Search To Yield More Relevant Content From Reddit, Other Platforms
Users of Google’s search engine reportedly have grown frustrated with query results, suggesting they have become less relevant and incomplete.
Adobe’s Hilarious ‘Office Space’ Sendup Starring Hasan Minhaj Is a Tribute to 30 Years of the PDF
Adobe and Hasan Minhaj are here to liberate employees from the spatial and environmental confines of lethal and clunky office supplies. And they are channeling an oft-memed, cult classic film to do it–while simultaneously marking a milestone anniversary for the software giant’s most famous invention: The Acrobat PDF. In “I Love you, Adobe,” the award-winning…
Dentsu Strikes First-Mover Holding Co. Deal With Roblox
“What this means for clients is access to a unique level of insight into one of the most exciting platforms on the planet and for Dentsu it is a chance to take our creative minds to new places as we
get under-the-hood access to Roblox,” says Dentsu’s Brent Koning.
get under-the-hood access to Roblox,” says Dentsu’s Brent Koning.
NBCUniversal and Blockgraph Partner to Optimize First-Party Data Activation
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry. The collaboration looks to enhance the use of first-party data in marketing campaigns across One…
Google Disputes Report It Violates Its Third-Party Site Ad Placement Standards 80% Of The Time
Google says the research is inaccurate. Report says some advertisers have asked for refunds.
Pearls Before Swine by Stephan Pastis for Wed, 28 Jun 2023
How to Tackle AI—and Cheating—in the Classroom
What one educator wants students, teachers, and everyone else to know about the ethics of using of AI in education.
Stellantis Names TKT & Associates First AOR Dedicated to Black Audience Marketing
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis’ North American brand portfolio. TKT…