Month: June 2023

National Advertising Division questions ad for “Reese Withspoon-approved” eye cream.

AI company OpenAI was hit with two new lawsuits this week, both dealing with the way developers harness online material to train technology such as ChatGPT4, which generates content.

To give teen users greater control over what ads they see on the platform, TikTok is introducing new transparency tools while restricting the types of data that can be used to show ads to teens by
region.

“The acquisition of Tag comes at a time when clients are demanding both scale and depth of capability in our creative offering in order to effectively influence the customer journey,” Dentsu Group
President-CEO Hiroshi Igarashi stated.

MediaMath is filing for bankruptcy protection, an emergency proceeding that took place after it failed to successfully negotiate terms with potential buyers in recent weeks, Digiday has learned. 

It’s a development that will have serious repercussions felt throughout the digital media landscape leaving hundreds out of work, and dozens of sell-side ad tech companies, mostly publishers, out of pocket, with tens of millions worth of debts.

Executives at supply-side platforms scurried for information as word filtered out that MediaMath’s financial backers failed to agree a deal with potentially interested acquirers late this week.

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AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy.

The post MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart appeared first on AdExchanger.

The good news is it’s Friday and this is the last edition of “TV Watch” authored by me. The bad news is I’m going to begin with a personal anecdote.

Horror is known for its passionate fandom, and the Scream films are among the genre’s most widely celebrated franchises. Created by iconic writer-director duo Kevin Williamson and Wes Craven, the movies are full of metacommentary on the slasher sub-genre that Craven helped pioneer in the 1970s and ’80s. Scream has gone on to inspire countless…

To celebrate National Bomb Pop Day on June 29, as well as the July 4 holiday, frozen treat maker Bomb Pop partnered with business agency Gale and actor Gavin Casalegno to launch a merchandise collection and augmented reality Snapchat lens inspired by Bomb Pop’s red, white and blue ice pop. The Summer of Bomb Pop…