Month: June 2023

Luxury brands are renowned for their ability to forge strong emotional connections with customers. This is especially true of in-store experiences, where sales associates understand the art of providing individualized and personalized service. They greet customers by name, anticipate their needs and provide tailored recommendations. This level of client-centric service builds trust, loyalty and a sense of belonging.

Since brand reputation is everything in luxury, every facet of their marketing strategy must be pristine — including their owned digital channels. It’s crucial that the level of customer care and attention they provide in-store extends to their online presence.

Big-box retailers and mid-size e-commerce brands are following suit. According to Wunderkind’s 2023 consumer spending report, the most poignant driver of brand perception is the all-important brand website (46%), followed by brand-owned channels (27%), meaning marketers are strategically optimizing these channels to deliver a fruitful customer experience.

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The 2023 edition of the Cannes Lions International Festival of Creativity may be remembered as the “disconnect show.” There’s the beer brand whose inclusive, award-winning marketing campaign prompted a devastating boycott. There’s the technology sector, whose pull-back on marketing spend and headcount is being cheered by Wall Street. But the biggest disconnect at Cannes is…

In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team on the ground at the Ally 400 NASCAR race in Nashville. Back in the first episode of the season, Cahillane asked Brimmer to explain the appeal of car racing, and Brimmer delivered. Hear why Ally…

Instacart’s chief marketing officer Laura Jones calls this the “year of brandformance” for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department, brand and performance. Those teams had reported to separate leaders, but Jones, who joined from Uber two years ago, felt they would perform better for clients and…

According to the vitriol on the internet, some people would like to tar and feather anyone connected with Liquid Death and its growing line of canned beverages. The brand, on the other hand, decided an old school burning-at-the-stake would be a more fitting punishment for its perceived crimes against humanity. To hype its new album…

Another animated “Superman” series is further proof that superheroes are invincible.

YouTube hopes to drive paid Premium sub signups by pulling the plug on free viewers using ad blockers.

Created in 2000 to halt urban decay in the Brazilian city of Recife, the initiative has brought thousands of tech jobs to the region.

Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or community–just before leaving much of that story on the editing room floor. Rana Reeves, the founder and CEO of the RanaVerse creative agency, was kind enough to talk to Adweek earlier this month about how…