The Problem With ‘Independent’ Third-Party Verification On YouTube (Is That It Ain’t)
The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational being would have for “independent” or “verification.”
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iHeartMedia Hearts Marketers
iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers.
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Search Under Fire: Publishers Eye Coalition To Address Generative AI
advertising, websites, search, content and more.
TikTok Plans To Launch Its First Online Retail Store In The U.S. In July
own inventory and leading logistics and customer service.
How To Get High Ratings For Your YouTube Ads
Social Platforms Battle Teens Over Mental Health Claims
platforms argue,
I’d Like To Solve The Puzzle, Er, Ryan?
Kroger Precision Marketing Launches In-House Self-Serve Advertising Platform
The Big Story: Just Give Me Transparency, Already
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.
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