The Problem With ‘Independent’ Third-Party Verification On YouTube (Is That It Ain’t)

The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational being would have for “independent” or “verification.”

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iHeartMedia Hearts Marketers

iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers.

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Search Under Fire: Publishers Eye Coalition To Address Generative AI

Search engines are again under fire from top news publishers. The New York Times, News Corp, IAC and others are discussing the formation of a coalition to address how generative AI will impact
advertising, websites, search, content and more.

TikTok Plans To Launch Its First Online Retail Store In The U.S. In July

TikTok will use the online retail store to feature its own line of Chinese products, according to a report by Semafor. The new store will be fully run by the social giant, which plans to purchase its
own inventory and leading logistics and customer service.

Social Platforms Battle Teens Over Mental Health Claims

Free-speech principles as well as a 27-year-old media law prevent teens from proceeding with a highly publicized lawsuit alleging they were harmed by social media, Facebook, TikTok and other social
platforms argue,

I’d Like To Solve The Puzzle, Er, Ryan?

Seacrest’s appointment as “Wheel’s” new host dominated the TV industry news cycle. My advice to the producers: Give Vanna a raise if you want to keep the show around the house.

Kroger Precision Marketing Launches In-House Self-Serve Advertising Platform

The company said the platform is designed to make it easier for advertisers to activate, measure, and optimize campaigns and access data rapidly to improve shopping experiences.

The Big Story: Just Give Me Transparency, Already

Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.

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