Month: June 2023

Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand’s website. With the introduction of the brand direction “See Yourself in Sound,” the near-100-year-old company, which designs and manufactures…

As marketers increasingly invest in connected TV advertising, teams are optimizing numerous aspects of CTV campaigns, including reach, frequency and audience segmentation.

To aid their efforts, advertisers have turned to various CTV platforms that offer automated and semi-automated tools to more efficiently refine, revise, fine-tune and redeploy their most successful CTV campaigns. According to a Digiday and MNTN survey, teams are using automation tools for various CTV campaign optimization tasks, including selecting network inventory, managing bids, adjusting frequency, audience targeting, updating ad creative and compiling campaign performance data.

“Connected TV advertising has changed a lot over the last few years,” said Imani Clark, director of platform experience at MNTN. “Today, you can revitalize a campaign with a few simple clicks, as opposed to the more manual processes and procedures that were in place with different teams in charge of optimization.”

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As opaque as dark money is in paid media, what’s its influence in the biggest part of the political campaign mix: earned media?

“Our content business is one of Dentsu’s true differentiators,” Anime Solutions President Sei Matsumoto says, noting that the Tokyo-based division has a global remit.

B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world. In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its…

WBD folded CNN+, but is looking for ways to integrate live CNN in its newly rebranded Max as part of its latest strategic overhaul.

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to

The post Agnostic Identity Graphs Are The Future Of Identity Resolution appeared first on AdExchanger.

Ryan Seacrest’s decision to accept the “Wheel of Fortune” host’s job is just like what his mentor, Dick Clark, would have done.

With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools such as ChatGPT or Dall-E could play in helping it produce ads that shift products at scale. At any given time, the Ben & Jerry’s owner has around 300 applications of AI supporting its supply…