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Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache?
Howdy readers! This is James Hercher, back from break with the latest and greatest in commerce news. This week, we’re taking a look at a topic that is new, but
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Time To Find A New Topic?; Shopify Gets Serious About Creator Affiliates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update
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The Digiday Guide to Esports Winter
At this point, the writing is all over the wall: esports winter has arrived. After a bonanza of financial activity in 2021 and 2022, esports organizations and leagues alike are facing scrutiny from their investors, and the industry as a whole has struggled to consistently turn a profit.
We’ve all seen the effects of esports winter. But why is it happening? Digiday put together this quick-and-easy guide to explain five challenges facing the esports industry — and how industry leaders hope to surmount them.
The challenge: Brands are growing increasingly skeptical of the ROI of esports partnerships
For years, sponsoring an esports organization or esports league was many brands’ default method of reaching the gaming audience. But in 2023, they are growing more skeptical about the returns on investment of these partnerships, and major brands such as BMW have pulled out of the space over the past six months. The more these established brands shy away from esports, the more esports teams are signing partnerships with companies in newer sectors such as gambling and crypto.
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