Flipboard Launches Publisher Interest Collectives, Expanding Advertiser Reach

Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers. The program will launch with two topics–technology and travel–and a third, personal finance, will follow…

Athletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities

For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The Influence of Athletes at Cannes Lions, movers and shakers in the creator economy and new media spoke about how players…

Brands That Balance Vibes and Value for Festival Season Can Win Over Passionate Crowds

Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they’ll buy from your tent, or are you part of the party? According to entertainment and sports analytics company SponsorUnited, LiveNation–which hosts Lollapalooza, Rolling Loud, Austin…

Wagner Mutiny Puts Russia’s Military Bloggers on a Razor’s Edge

Telegram “war correspondents” have promoted the Kremlin’s invasion of Ukraine, but many have also supported mercenaries who launched a failed coup.

Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache?

Howdy readers! This is James Hercher, back from break with the latest and greatest in commerce news. This week, we’re taking a look at a topic that is new, but

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Time To Find A New Topic?; Shopify Gets Serious About Creator Affiliates

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update

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The Digiday Guide to Esports Winter

At this point, the writing is all over the wall: esports winter has arrived. After a bonanza of financial activity in 2021 and 2022, esports organizations and leagues alike are facing scrutiny from their investors, and the industry as a whole has struggled to consistently turn a profit.

We’ve all seen the effects of esports winter. But why is it happening? Digiday put together this quick-and-easy guide to explain five challenges facing the esports industry — and how industry leaders hope to surmount them.

The challenge: Brands are growing increasingly skeptical of the ROI of esports partnerships

For years, sponsoring an esports organization or esports league was many brands’ default method of reaching the gaming audience. But in 2023, they are growing more skeptical about the returns on investment of these partnerships, and major brands such as BMW have pulled out of the space over the past six months. The more these established brands shy away from esports, the more esports teams are signing partnerships with companies in newer sectors such as gambling and crypto.

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