Month: June 2023

Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of Charter, and supply-side platform Beachfront.

The post Charter Makes Its Linear Inventory Programmatic appeared first on AdExchanger.

The new place-based digital video ad network is rolling out to 1,000 bowling centers nationwide.

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud?

The post Salesforce Adds Generative AI To Its Commerce And Marketing Clouds appeared first on AdExchanger.

The bar from “Cheers” drew the highest bid at an auction of nearly 1,000 props, costumes and entire sets from the history of television.

We talk with Sima Sistani, the CEO of Weight Watchers, about applying her previous careers in social media to the company’s efforts to build a digital community.

As Musk continues to provide a platform–his platform–for political candidates who align with his own personal views, Yaccarino seems to be a willing accomplice.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise (And Fall) Of The Machines CNET made waves in January when it started publishing articles that were

The post CNET Backpedals On AI-Generated Content; FTC Fines Microsoft $20M For Collecting Kids’ Data appeared first on AdExchanger.

In classic “Apple phenomenon” style, the tech giant has managed to whip marketers into a frenzy over what seems to be an experimental product with a jaw-dropping price tag of $3,500. They know the technology is far too nascent and its limitations too apparent to get carried away, but they are captivated by its potential. 

“Marketers are going to see the headset as a gold rush moment,” said former Apple executive Matt Robison, who now runs his own marketing agency Robotproof. 

Ok, that’s a bit of a hyperbole, but it’s also true. There were lots of marketers who watched the reveal of the Vision Pro and saw a glimpse of what the future could look like for marketing. 

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The Trade Desk yesterday unveiled a host of changes to its platform at an event hosted in New York City where company CEO Jeff Green showcased a series of updates to its platform, principally Kokai.

During his keynote, Green distilled quite a bit of information to attendees in a session that easily ran in excess of an hour with the update announcements geared towards distilling how The Trade Desk aims to loosen the vice-like grip the industry’s Walled Gardens have over advertisers’ budgets.

Below is an overview of just some of the features showcased by The Trade Desk.

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