Horizon Hosts Second Annual ‘Infronts,’ Pairs Creators With Brands

The event also kicks off Mavin, a new “social-first” video production and distribution service from Horizon’s Blue Hour Studios.

Why Does B-to-B Marketing Have to Be Boring?

We’ve all seen the ads. There’s a frustrated business leader using antiquated technology (usually spreadsheets or email). Their work is tedious and boring, and they’re missing out on tons of potential revenue until here comes a magical new product that solves all of their problems. There’s a long list of features, absolutely no pricing and…

Use Data to Transform How Your Brand Markets to Movers 

Peak moving season is May through September, and it’s a pivotal (and expensive) time for most families and individuals in the United States. Based on research conducted with Alliant, a fellow consumer marketing data provider, consumers make approximately 72 brand-related decisions during their move, and brand loyalty doesn’t always play a significant role. As movers…

The Trade Desk Wants to Be the App Store for Ad Tech

The Trade Desk’s messaging has long hinged on being a champion of the open internet–a convenient slogan for a company that helps advertisers buy media outside of walled gardens. Today, in what CEO Jeff Green calls the company’s biggest upgrade to date, The Trade Desk is announcing a new portal called Kokai that will help…