Month: June 2023

In a series of upfront presentations to advertisers, media agencies, and the press, the broadcast networks recently unveiled their respective primetime fall TV schedules. I’ve just started the process
of reviewing the new series pilots for my annual predictions of hits and misses. The purpose here is to provide some insights into what to look for when evaluating the success potential of a new show.
In the 40 years or so I’ve been analyzing the television landscape, the benchmark of success for a new broadcast series has continually shifted, with the bar gradually getting lower and lower. In this
week’s edition I explain how to evaluate new series pilots. But first some historical perspective.

The SEC is claiming that Binance and its billionaire founder Changpeng Zhao operated illegally by luring customers to its unregulated international exchange, defrauded investors and violated
securities laws.

Other new elements included in the template include definitions and provisions for audits, “non-transparent services,” and ESG and DEI.

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft,

The post Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs appeared first on AdExchanger.

In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective hand-wringing, we’re in a moment rife with possibility. The advertising

The post Three Ways You Can Improve Addressability Now appeared first on AdExchanger.

Apple unveiled the Vision Pro headset and a number of AI-powered features yesterday, but largely ignored generative AI applications embraced by Google and Microsoft.

There’s a prevailing narrative that supply-side platforms are releasing tools to cut out demand-side platforms in a desperate attempt to differentiate. But “it’s much more nuanced than that,” says Magnite

The post Why All The Drama About Disintermediation? appeared first on AdExchanger.

When Elon Musk’s reign of toxic chaos began, Christopher Bouzy didn’t just go looking for a rival place to post. He joined the crowded race to create one. (It got difficult.)

FTX’s liquidator is trying to claw back $4 billion from the estate of Genesis Global Capital, another fallen crypto business.