Keith Haring would have admired MullenLowe’s revised branding. The new version of the agency’s octopus logo is reminiscent of the late Haring’s fluid, simple street art. But MullenLowe’s new logo design has a purpose beyond just looking cool. It lets the agency stand out with an individuality that isn’t seen much within holding company agencies….
Here Are the Top 10 YouTube Ads of the Year
With just a few weeks to go until the biggest advertising event of the year, YouTube unveiled the annual Cannes Ads Leaderboard, highlighting the most popular video ads of the year. According to data from Nielsen, YouTube reached more than 150 million people on connected TVs in the U.S. this year, and streamers dominated the…
Publicis Groupe Joins AI Standards and Transparency Initiative C2PA
The Coalition of Content Provenance Authenticity (C2PA), a joint development foundation project that aims to unite tech and media organizations to set standards around content authentication, has recruited Publicis Groupe as its first advertising holding company member. The C2PA was set up in 2020 to drive transparency around content origins as the use of artificial…
Peroni Finds a Sense of Humor as It Ventures Into Fast-Growing Light Lager Market
As Peroni Nastro Azzurro unveils its inaugural lighter lager, Stile Capri– its first brand extension since 1963–it is also refreshing its marketing. Peroni owner Asahi Europe & International is investing $21.3 million (EUR20 million) into the Stile Capri brand over the next three years. In the first stage of that plan, it has launched a…
Why Brands Like The North Face, Vans and General Mills Are Embracing Regenerative Agriculture
In 1995, just a few years after purchasing his 629-acre farm in North Dakota, Gabe Brown lost 100% of his crop to a hail storm. The following years only brought more bad luck–hail storms and drought meant the farm went without significant crop income for four years straight. “Best thing that could’ve happened,” Brown recounted…
Congress’s Global-Tax Revolt
GOP lawmakers warn the world they’re not on board with Treasury Secretary Yellen’s plan.
Apple WWDC 2023: Low-Key Privacy News And A Mixed Reality Headset Debut
Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose name isn’t “Apple,” and there were a handful of those.
The post Apple WWDC 2023: Low-Key Privacy News And A Mixed Reality Headset Debut appeared first on AdExchanger.
Microsoft’s Activision Blizzard Deal: Could Call of Duty Get in the Way? | WSJ Tech News Briefing
The Other Green-Energy Grid Crisis
A lack of transformers has led to a housing shortage, frequent power outages, and dependence on China.
Social Media Paying For ‘News Content’ – TV And Otherwise?
Meta has been paying U.S. news publishers for news stories, and some states would like to make it mandatory. This would benefit regional and local newspapers.