Month: June 2023

There’s an old ad-tech adage that bad actors follow the flow of ad dollars, but will the same soon be true for generative AI?

As the popularity of large language models leads to AI creating large volumes of text, images and video content, the question is increasingly focusing on whether advertisers will end up funding low-quality content — even unintentionally.

One new report shows just how quickly questionable websites are publishing AI-generated content and monetizing it. Earlier this week, researchers at the news reliability rating service NewsGuard released an in-depth look at how hundreds of programmatic ads paid for by blue-chip brands were served across a growing number of AI-generated websites that are churning out hundreds of articles a day.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Research firm Adaltycis published a contentious study this week, the results of which will add further pressure on Google by suggesting that it misled advertisers paying for advertisements on its video-sharing site YouTube.

It is a study that Google contests but one that will add further pressure on the largest company in the online advertising industry as it braces for multiple government attempts to break up its $225 billion-per-year business, plus similar challenges from publishers.

YouTube advertisers may have been misled for years about Google’s proprietary TrueView skippable in-stream video ads, according to the report authors, alleging this may have cost them “billions” in ad misplacement with their creatives served on problematic third-party properties.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

This week’s Media Briefing looks at how publishers’ sales teams performed at the Cannes Lions festival and why the follow-up conversations with marketers may be more important than the initial meeting itself.

• Post-Cannes sell-a-thon
• The Daily Beast is not for sale, Canada makes Facebook and Google pay publishers and more

Post-Cannes sell-a-thon

Publishers are optimistic about the rest of the year following Cannes 2023, even if the rubbing of elbows with marketers didn’t result in more concrete advertising deals. But media execs who attended the sales festival reaffirm that their presence at Cannes did what it was intended: serve as an event for casual conversation and banter to make the meetings — where the deals are actually made throughout the year — easier to schedule.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Expect delays and higher fares owing to FAA incompetence.

The Bureau of Labor Statistics says real average hourly earnings have fallen 3.16% during the Biden Presidency.

Amend the Hatch Act to apply to retired officials who retain their security clearances.

Dobbs v. Jackson Women’s Health Organization acknowledged that Americas don’t want to forfeit their views forever to a national authority on abortion or other highly personal issues.

A legendary director says age can be a strength. But politics doesn’t allow retakes.