Month: June 2023

Seedtag has launched a generative AI capability that gives brands and agencies the capacity to build tailored creative assets based on the context of the surrounding page’s content.

Total linear daytime ad impressions have grown to 860.3 billion, for a 17.7% share of linear TV viewing from Sept. 5, 2022-May 29, 2023. Prime time was down 3% to 1.2 trillion impressions, sinking to
a 25% share from 25.4%.

“Stars On Mars” poses survival challenges to its participants until at the end of the show one of them is crowned “the brightest star in the galaxy.”

ArcSpan’s new reach extension platform enables publishers fulfill audience demand by delivering users who are “off-platform,” acquiring them programmatically from other publishers.

While economics and market fragmentation are big factors, it also has a lot to do with the KPIs marketers use to benchmark business outcomes.

C2PA is striving to get support for the development and acceptance of standards for content authentication which are seen as increasingly critical with the rapid advancement and spread of applications
like generative AI.

The education company is a case study in generative AI’s disruptive power. Now it’s trying to prove it can beat back ChatGPT with an in-house chatbot.

Internal company documents reveal how the imageboard’s chaotic moderation allowed racism and violence to take over.