NBCU’s Benarroch Follows Former Boss Yaccarino To Twitter

The former head of communications at NBCUniversal Global Advertising and Partnerships said his new role will focus on Twitter 2.0’s “business operations.”

In U.S. Open Campaign Starring Jason Bateman and Will Arnett, Nothing Is Par for the Course

With the U.S. Open taking place in Los Angeles for the first time in 75 years, NBC Sports is leaning into Hollywood’s star power. The company teamed up with Jason Bateman and Will Arnett for a series of three spots promoting the golf championship, happening June 15-18 at the Los Angeles Country Club and airing…

Bluesky’s Custom Algorithms Could Be the Future of Social Media

The option to choose the algorithms that power your feed is taking off on Bluesky—and there’s a good chance it will catch on elsewhere too.

The Art of the Dance With Jaeden Gomez

When it comes to dance trends, you can find them on TikTok. Many creators turn to the platform hoping to go viral, while others do unintentionally. That’s exactly what happened to creator Jaeden Gomez when she started on the platform, creating dances with her now roommate Kara Cannella. Gomez grew up in Albuquerque, N.M. surrounded…

EIBWC Podcast: Breaking Barriers to Ivy-League Education

Education is a fundamental human right, but it’s not always easy for everyone to access. The high cost of education, lack of resources and socio-economic factors can make it difficult for some students to pursue their academic dreams. In today’s episode, we’ll discuss how the creator economy is making education more accessible to underrepresented students….