Having served as CMO for four years, Fara Howard has seen many versions of GoDaddy. Howard’s scope is broad, as she oversees several functions to help entrepreneurs build their own future through websites. Historically, GoDaddy is known for its “splash” advertising that’s become successful by putting the customer at the center of the story. “When…
Fros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s
When T-Pain’s “Buy U a Drank” was released in 2007, it quickly dominated Billboard’s Hot 100 chart in the U.S., effectively making him a household name. Today, he is revisiting the single that made him a star from inside a Wendy’s. Remixing “Buy U a Drank” to “Buy U a Frosty,” T-Pain (or Fros-T-Pain) is…
Cruel Summer’s Y2K-Focused Marketing Campaign Is Anything But a ‘Fatal Error’
For Cruel Summer’s Season 2 marketing campaign, the mystery series is bringing YA to Y2K. Season 1 of the teen anthology series wove together three different timelines from the mid-1990s, with a mystery involving two teen girls that had twists and turns until the final moments of the show. For Season 2, the time-shifting series…
Paramount Pictures Uses AR to Promote Transformers: Rise of the Beasts
Ahead of the release of Transformers: Rise of the Beasts in theaters June 9, Paramount Pictures partnered with Snapchat to release an augmented reality lens that allows people to transform their real-world cars into digital Transformers robots. The “Transform Your Car” AR lens asks Snapchat users to point their device’s camera at a car to…
These Brands Are Still Flying the Rainbow Flag for Pride Month
It’s not just you–there are definitely fewer rainbow company logos on social media this year. Pride Month is kicking off under a pall, as the rights and freedoms of LGBTQ+ communities are under attack in state legislatures across the country. And given the recent high-profile conservative attacks against Bud Light and Target, it’s not surprising…
‘We Averted an Economic Crisis:’ Biden Delivers Remarks on Debt Ceiling Deal | WSJ
The Downside of the Debt Deal Is a Weaker Military
The already stretched armed forces will absorb a real cut after inflation.
Metaverse Marketing Podcast: Marketing for the Future With Gary Vaynerchuk
In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur and chairman of VaynerX. During the conversation, they discuss everything from the metaverse, Web3, AI and beyond. Why does Gary Vee believe NFT technology will change our lives forever? How do brands reach audiences in the evolving marketing landscape? Find out in…
In Visible’s Fun, 70s-Themed Gameshow Pride Campaign, Everybody Wins
In the wake of fumbled executions by several heavyweight brands that will become textbook examples of performative marketing, Pride month was off to a rocky start. Thankfully, Visible Wireless’ new Pride campaign has arrived to show brands positioning themselves as allies to the community how it’s done: In a way that serves both the community…
How Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode
What do Paris, Delta Air Lines, gymnastics gold medalist Suni Lee and the humble button mushroom have in common? They all took a starring role in the penultimate episode of Top Chef: World All Stars. For the first time, Bravo’s Thursday night flagship cooking show–which sees professionals put their culinary skills to the test in…