New solution can enable large and mid-sized publishers overcome legacy systems, ArcSpan says.
We Need To Create Jobs In Ukraine. Let’s Start With Adtech & Video Production
We need to help Ukraine win the war, but we also need to help the country and its people keep their economic engine running during and after this war.
Media Approaching A Third Of Holding Co. Net
Media accounted for 31% of net holding company revenue in 2022, up from just 20% ten years earlier, according to estimates published by Brian Wieser.
The Instagram Founders’ News App Artifact Is Actually an AI Play
Artifact offers a personalized feed of news and can also translate clickbait headlines using AI. Kevin Systrom says that’s only the beginning.
New Dance Card At GroupM’s Choreograph
Agency vet Evan Hanlon replaces Brendan Moorcroft as CEO of fledgling data management unit.
Pearls Before Swine by Stephan Pastis for Fri, 02 Jun 2023
Stop, Thieves! Netflix Password ‘Sharing’ Feels More Like Stealing
When people “share” or “borrow” someone else’s Netflix password to watch it for free without subscribing, isn’t that a form of stealing?
Streamers Fight For Subs On National Streaming Day
In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of
The post Streamers Fight For Subs On National Streaming Day appeared first on AdExchanger.
Maximizing Performance With Personalized Subscription Data
There’s no better way to improve customer trust – and boost brand reputation – than handling first-party data respectfully and effectively, writes Recurly CMO Theresa McEndree.
The post Maximizing Performance With Personalized Subscription Data appeared first on AdExchanger.
Comic: Swamped
By guest artist John Klossner A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
The post Comic: Swamped appeared first on AdExchanger.