Month: June 2023

The merged operation in New York will be known as adam&eveDDB and will be overseen by newly hired Digitas veteran Caroline Winterton. The new Chicago leader is Emma Montgomery who is joining from Leo
Burnett Australia.

Meta has announced a collection of digital clothing in partnership with professional tennis player Naomi Osaka. The outfits, designed by Osaka, are available for purchase via the Meta Avatars Store on
Instagram, Facebook, Messenger, and in Meta’s VR platform Horizon Worlds.

Amazon has agreed to pay $25 million to settle charges that it violated children’s privacy laws by indefinitely retaining their voice recordings and geolocation data, the FTC said Wednesday.

TNT’s Game 7 of the Eastern Conference Finals, which earned 11.9 million viewers, is the third-most watched NBA telecast ever and the most-watched Eastern Conference Finals on TNT in ten years. ABC
witnessed a 12% hike to average 6.17 million Nielsen-measured viewers, while ESPN gained 5% to 4.70 million viewers and TNT witnessed a 10% hike to 4.38 million.

A California resident has sued TikTok and its parent company, ByteDance, for allegedly tracking her online activity on Hulu.com and other sites.

Ali Mack, head of TV and agency, Experian

Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. This committee hopes to develop multiple currencies and methods for cross-platform measurement solutions for streaming video.

With the proliferation of streaming platforms and the fragmentation of audiences, it’s in the best interest of these networks to offer the best technology and suite of services for agencies, advertisers and consumers who all have a stake in relevant, optimized ad outcomes.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Melinda L. Spence, head of global advertising insights, Activision Blizzard Media

Players have high standards when it comes to the games they play and the media they consume — and with good reason. More so than other audiences, gamers are characterized by their attention to detail and the frequency with which they engage with content. 

For example, Activision Blizzard Media’s most recent research, Premium By Design, showed that gaming is a daily ritual among players. Specifically, 79% of mobile players and 47% of console gamers game daily. However, capturing their attention continues to get more competitive as the audience is offered more and more avenues to enjoy content — and they’re developing higher expectations of what’s worthy of their notice. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy.

The post The Big Story: GDPR Turns Five appeared first on AdExchanger.

The mobile app for Disney+’s new ad-supported plan now accounts for 9% of its total U.S. in-app iOS app purchases.

Cars.com is trying to resonate with younger and first-time car buyers in hopes that they become lifelong customers.

The post Cars.com’s New Driving Force? Reaching Gen Z Consumers appeared first on AdExchanger.