Month: July 2023

The only problem with positioning a docuseries about cults as a how-to is the possibility that someone will take it seriously enough to put the show’s lessons into practice.

Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.

Still, some B2B owners are already experimenting with the new platform, and half say they plan to do so in the future.

Immersive advertising isn’t just a game anymore. That’s true on several levels since the drive to “immersion” in media intersects with several trends upending the advertising landscape. There’s the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. And as content owners and publishers view…

As Spain and other places show, the real problem is a lack of growth, causing wages to lag behind prices.

Some social media users and lawmakers say chronological feeds are healthier. A new study found that Facebook and Instagram users who were forced to see time-ranked posts turned to TikTok instead.

Researchers were given unprecedented access to Meta’s data during the 2020 elections. Meta says their results show its platforms don’t cause political polarization. That’s not entirely true.

As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science at iSpot for TV and
video-measurement products at iSpot.