The appointments are expanded remits for the three executives who will continue to lead their existing client accounts. They will also serve as point people between GroupM and WPP and their individual
practices and clients.
practices and clients.
Beyond the Transaction: Cultivating a Retail Experience
Retail isn’t dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today’s customers care more about the shopping experience than the actual transaction. Savvy marketers are responding by driving innovation and delivering individualized commerce. Catch up on all the great insights with every main stage and workshop…
SWAC and PepsiCo Make HBCU Sports a Bigger Deal
During last year’s Southwestern Athletic Conference (SWAC) media day, commissioner Charles McClelland and then-PepsiCo North America president of multicultural business development Derek Lewis had a talk about the future. Two years before, PepsiCo had signed on as the SWAC’s main beverage sponsor. The company committed to hiring a SWAC student athlete from each conference university…
YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify
(DV), a software platform for digital media measurement, data and analytics. The news released Thursday in two separate announcements.
(DV), a software platform for digital media measurement, data and analytics. The news released Thursday in two separate announcements.
More Battlefield AI Will Make the Fog of War More Deadly
The Pentagon’s embrace of military AI raises questions about what limits should be placed on the technology—and how to keep humans in control.
Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
The group’s goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry.
Peacock Climbs to 24 Million Subscribers as Industry Strikes Continue
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million from last quarter. That’s nearly double the 13 million it reported just a year ago, but losses are still high. Though revenue rose 85% to $820 million, Peacock lost $651 million in the second quarter…
Quigley-Simpson Wins Media AOR For Mixbook
Los Angeles-based
agency Quigley-Simpson has been named media agency of record for photo book marketer Mixbook after a competitive review.
Quigley-Simpson will handle all media planning, buying, and
analytics. In addition, the agency will provide strategic creative guidance to ensure delivery of integrated solutions.
Other clients include the recently won Welch’s Fruit Snacks,
JPMorgan Chase, Ball Corporation, First Aid Beauty, Paycom, and Phillips.
The agency touts its position as the largest WBENC-certified ad agency in the country. The certification validates that a
business is at 51% owned, controlled, operated and managed by a woman or women. Renee Young is co-founder and chair.
How Ukrainian DIY Drones Are Taking Out Russian Tanks | WSJ
Fox Wraps Upfront With Growth in Sports, News and Tubi
Fox is joining the wrap party. Today, Fox became the third major publisher to announce it’s closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB, college football and the World Cup, saw growth in both…