Month: July 2023

Paramount is crossing the upfront finish line. The company is now virtually done with negotiations, becoming the second major publisher after NBCUniversal to wrap the upfront. Regarding results, Paramount is closing talks up low-to-mid single digits in dollar commitments. According to a source familiar with the matter, competitive advantages and capabilities drove strong demand across…

Twitter is making a more radical move to be a more “hard core” brand, with the allure of a racy, forbidden, nonconformist environment. Should Musk add a big question mark – ‘X?’ – just to keep his
options open?

As TV and movie production costs and profitability challenges continue to increase, U.S. streaming revenues are forecast to see 7.2% compounded annual growth through 2027 to reach $75.5 billion,
according to the new PwC’s Global Entertainment/Media Report.

Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X.

The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.

Experts warn of a new age of AI-driven disinformation. A voluntary agreement brokered by the White House doesn’t go nearly far enough to address those risks.

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Following the rollout of the Interactive Advertising Bureau’s updated viewability standards for in-game ads last year, measurement platforms such as Oracle Moat have gradually launched their own solutions for brands dipping their toes into games.

Today marks DoubleVerify’s formal entry into gaming, although none of the company’s measurement tools required a significant update to work for in-game ads, according to DoubleVerify director of product strategy John Ross. After all, most video games that support ads tend to use the same industry standard tech as any other digital advertising business.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Over the last few weeks, more data has emerged, offering a look into that impact. In a survey…

Even though she’s worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. It was 2004, and the luxury real estate firm at 660 Madison Ave. had hired her on as its first chief marketing officer. Panos arrived with a respectable resume (three years each at J. Walter Thompson…

Multihyphenate will.i.am does not sit idle for long. Seeing the creative challenges faced during pandemic lockdowns, the singer, songwriter, producer and tech entrepreneur embarked on a mission: develop a digital platform to help creatives and creators manage their businesses all in one place. So was born the platform FYI (For Your Ideas). It went live…