Less BS, More Facts, Some Opinions
The aptly named Oddity Tech, an Israeli DTC brand operator, doesn’t fit neatly in one category. It’s a skincare and cosmetics seller, that aims to be a tech and data
The post Examining An Oddity – And Whether A Product Brand Can Be Too Data-Driven appeared first on AdExchanger.
Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.
The post To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign appeared first on AdExchanger.
There was so much growth across nearly every area of Meta’s business (with the exception of Reality Labs, its R&D division for the metaverse, which lost $3.7 billion in Q2)
The post Meta Reports A Bang-Up Q2 And Charts An AI-Driven Course appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was
The post Snap Back To Reality; Alt Currencies Or Nielsen’s ONE Ring To Rule Them All appeared first on AdExchanger.
One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers.
The controversy sprang from a report by research firm Adalytics which claimed that marketers buying ad space on YouTube are potentially vulnerable to untold brand safety concerns via its audience-extension network.
Transparency woes mount, just as Google’s antitrust pressures start to intensify
Study alleges YouTube advertisers were misled over ad placement, prompting renewed outcry.
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As Hollywood’s actors’ and writers’ strikes continue without any signs of letting up, media agencies and experts expect the impact to be felt across retail media, influencer marketing and connected TV inventory.
The ongoing labor disputes, which started in May, mean fewer new scripted shows and other content are coming out of the studios. Some think this could be a boon to reality television, reruns and influencer-generated content. And some areas of CTV inventory might not be impacted, given the streaming services’ growing use of content from other countries — “Squid Game,” anyone? — while other types of content face greater uncertainty.
That uncertainty has led to a weaker video upfront, as media agencies say the major advertisers are currently on the sidelines or “holding off” on big spending commitments, said Matthew Kramer, head of advanced TV strategy at Media.Monks.
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Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below.
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The media industry has been through a lot in the last 12 months. And a lot can change in a year — just ask publishers.
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This week’s Media Briefing looks at the role of paid trial offers within publishers’ subscription businesses in the pursuit of increasing both retention rates and growing new subscriber totals.
As subscription growth slows, publishers are finding that retaining subscribers is just as important as acquiring new ones. And because of that, finding the right strategy that brings in new paying readers who plan on sticking around for the long haul is top of mind for many audience growth teams.
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