M&C Saatchi CEO MacLennan Stepping Down

Moray MacLennan served 28 years at the agency and has been CEO since 2021. His departure date is set for Sept. 30. The agency’s board is launching a search for a new CEO.

Microsoft, Dentsu Strengthen AI Innovation Partnership

Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employees to develop solutions for clients based on AI. Global Equities Research believes Microsoft is
setting the pace for the AI industry.

These Apple Ads Capture Breathtaking Dances Spanning the Globe

The latest installment of Apple’s long-running and celebrated “Shot on iPhone” campaign shines a light on the universal expression of dance, through the lens of diverse photographers from around the world. Showing off the iPhone 14 Pro’s ability to capture movement in a still shot, “Dance, Shot on iPhone” enlists four photographers to capture a…

Is Streaming Sustainable For The Long Term? Look Back 30 Years For A Clue

We now have what consumers have long wanted – individual media companies’ streaming apps to pick and choose. The question remains: Is this what consumers want?

Women’s World Cup Gets a Big Assist From Brands

At the Women’s World Cup in Australia and New Zealand, the ideal of equal pay for women’s and men’s players remains elusive. Evening out endorsements have proven similarly tricky, but brands are increasingly stepping in to bridge the divide. Yes, thanks to a new collective bargaining agreement signed with U.S. Soccer last year, the U.S….

Inside Home Depot’s First Activation on Roblox

Figuring out how to show up on a new media channel and speaking authentically to that platform’s audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not the first major priority. Instead, the brand was seeking how to best create a…

Israel’s Tech Companies Are Fighting Netanyahu—or Leaving the Startup Nation

As protests rage over Israel’s controversial reforms to the supreme court, many tech companies have been moving their money and headquarters offshore.