Meta is giving its answer to OpenAI’s GPT-4 away for free. The move could intensify the generative AI boom by making it easier for entrepreneurs to build powerful new AI systems.
Musk X-Plodes Twitter
The name X may result in legal complications, as companies like Meta and Microsoft already have intellectual property rights to the same letter.
Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight
Our world has exploded in pink and Barbiemania has officially taken over. Mattel’s bet that Greta Gerwig’s new film Barbie can help re-energize the 64-year-old brand is paying off: the film sold an estimated $155 million in tickets at U.S. theaters. Barbie also collected an additional $182 million overseas. And the cherry on top: it…
Let’s Talk About Brand Podcast: Community and Collaboration
It’s the season 3 finale of Let’s Talk About Brand. Today, we have a very special guest: Pat Flynn from Smart Passive Income. Flynn shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build…
Publishers Cry Foul As SSPs Claw Back Revenue Lost To MediaMath’s Bankruptcy
SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP
The post Publishers Cry Foul As SSPs Claw Back Revenue Lost To MediaMath’s Bankruptcy appeared first on AdExchanger.
The Google Ad Machine Returns To Growth, And Hypes Gen AI As Its Next Big Thing
Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track. Their attention, unsurprisingly, turned to the potential opportunities for generative
The post The Google Ad Machine Returns To Growth, And Hypes Gen AI As Its Next Big Thing appeared first on AdExchanger.
For Transparency Into Resellers, Ads.txt Needs To Be More Like Sellers.json
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem Shaul, co-CEO of Primis.
The post For Transparency Into Resellers, Ads.txt Needs To Be More Like Sellers.json appeared first on AdExchanger.
Spotify Touts Subs, But Ads Still Lag; For Google, Upgrade Means PMax
On The Spot Spotify added 10 million subscribers since last year, bringing its total to 220 million paid users. Most streaming TV services would hire a troupe of trumpeters
The post Spotify Touts Subs, But Ads Still Lag; For Google, Upgrade Means PMax appeared first on AdExchanger.
Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement currency front
This week’s Future of TV Briefing reports on how the measurement currency changeover conversation played out in this year’s upfront negotiations and what that portends ahead of next year’s deadline.
- Currency check
Currency check
This year’s upfront cycle was supposed to help the TV ad industry progress toward next year’s measurement currency overhaul. Yeah … that didn’t really happen.
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Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
In Las Vegas, a new type of entertainment venue, the MSG Sphere, located at The Venetian Resort, will open in the fall for a U2 concert after four years under construction. And with it comes the ad opportunities.
Already the dome’s exterior — while inside has yet to be publicly unveiled — has taken the appearance of an eyeball, the moon, and — as its first advertiser, a basketball.
The estimated $2.3 billion dollar project is made up of around 1.2 million LED lights shaped like hockey pucks, which are arranged eight inches apart. It has 48 individual LED diodes on each puck, allowing each puck to display 256 million colors. They will make up unique ad inventory for both inside and outside the venue.
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