Mediavine says the recognition will strengthen its long-term relationship with Google.
Sentiment Toward AI In Marketing Differs By Political Party
People who are most familiar with AI tend to have the most favorable opinion of its use in marketing.
MediaPost Automotive Editor Joins Women’s Car Awards Jury
This unique award aims to recognize the best cars of the year and to give a voice to women in the automotive world.
IRLY Is Rewriting the Rules of Connection for Gen Z
Meeting new people, especially through dating apps, can be uncomfortable. That’s why IRLY does things differently. The app is tailored to Gen Z and offers a fresh approach to online dating. When someone special comes across your feed, you show interest by sending a profile reaction. You can also enhance your communication experience by engaging…
Merit Means More Than Grades and Tests
A definition based only on quantitative standards for college admission is too narrow and exclusive.
McCann Worldgroup Extends Reckitt Relationship With Durex Remit in Europe
Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see it tasked with the development of a new marketing communications model and brand ecosystem. The task will be led by MRM, which already worked with the Reckitt-owned brand in the U.S., while growing its remit…
Gut Names Sandra Alfaro Its First US CEO
Sandra Alfaro recently left DDB Chicago without announcing where she might be headed next. The short mystery is now solved as Alfaro has been named the first U.S. CEO at independent agency network Gut, effective Sept. 5. Alfaro, who had served as president at DDB Chicago since October 2022, now joins her former CEO Andrea…
YouTube Is Now TV—Here’s Why Food and Beverage Brands Should Embrace It
Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It’s classic contextual advertising–matching a product to the context in which the ad will be seen, without much user data in mind. Over the past year, an unlikely new mealtime behemoth has emerged,…
ESPN Possible New Owners: The Sports Leagues Themselves?
According to a CNBC report last week, ESPN is talking with the biggest sports leagues about a minority stake. Having powerful minority players could heavily impact the direction of one of the most
valued TV networks groups in the business.
valued TV networks groups in the business.
Internet-Wireless Marketers Slow Paid TV Ad Spend 11%, Impressions Rise
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slowed their collective paid spend by 11% to $348.8 million over the most recent 3-month period vs. a year before,
according to EDO Ad EnGage estimates
according to EDO Ad EnGage estimates