Terry Crews’ President Camacho ‘Leads From Behind’ in Colon Cancer PSA
President Dwayne Elizondo Mountain Dew Herbert Camacho has come from the future to encourage the public to “get your ass checked” in the latest entertaining installment from the Colorectal Cancer Alliance’s “Lead From Behind” initiative. In “Inside President Camacho,” the patriotically clad character from the 2006 cult film Idiocracy–memorably played by Terry Crews, who has…
Leo Burnett Chicago Selects Liz Taylor As Co-President, COO
Previously, Taylor served as managing director of the London office of TBWAMedia Arts Lab,
Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers.
The post Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss appeared first on AdExchanger.
LA Tourism Taps Allied Global Marketing As AOR For Media, Strategy
The organization is emphasizing an increase in visitor spending from its global markets.
Chief Brand Officer Anuj Bhasin Gets to the Core of Gatorade
Neither the Portland Trail Blazers, the Miami Heat nor any other NBA team have announced where Damian Lillard will play this year, but Gatorade has a spot for him. The former NBA Rookie of the Year and seven-time All-Star and All-NBA guard asked for a trade this summer after 11 years with the Blazers, with…
The Challenge In Regulating AI
It’s like repainting the deck railings on the Titanic the day before it hit the iceberg. It’s not what you know that’s going to get you, it’s what you don’t.
For Dwyane and Zaire Wade, Thorne’s Global Campaign Debut Is a Family Affair
Luxury health and wellness brand, Thorne, has teamed up with basketball legend, philanthropist and entrepreneur, Dwyane Wade, and his up-and-coming baller son, Zaire, for a campaign and partnership each of them hopes is “built to last.” Produced by BUCK, the campaign, titled “Build to Last,” comprises two 30-second hero spots; one featuring the retired, 3-time…
Pearls Before Swine by Stephan Pastis for Tue, 25 Jul 2023
Here’s How Marketers Accelerate Fashion’s Sustainable Transition
Fashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agriculture and circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture. But there’s a gulf between…