Month: July 2023

On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called Convert.

The post PubMatic Buys (And Sells) Into Commerce Media appeared first on AdExchanger.

Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving.

PubMatic’s Convert is a self-service advertising platform for commerce media built on the company’s global cloud infrastructure. The offering is aimed at retail media networks and advertisers, and will include on- and off-site monetization, with sponsored listing ads, display ads and connected TV inventory. Its launch partners consist of retailers, agencies and tech firms, including Dentsu, IPG Mediabrands, Coles 360, Lyft Media and MiQ.

Peter Barry, vp of addressability and commerce media at PubMatic, said the platform aims to become a one-stop shop for its customers and partners. In particular, he said he found that many retailers have very fragmented solutions across their ad tech stacks. For example, buyers are often operating in silos — with one place for audience extension, another for sponsored listing and somewhere else for display on-site, he explained.

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It’s happening folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further

The post Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox appeared first on AdExchanger.

Ships without crews. Self-directed drone swarms. How a US Navy task force is using off-the-shelf robotics and artificial intelligence to prepare for the next age of conflict.

Dana Marineau, a key figure in the growth of Rakuten’s brand image as chief marketing officer, joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Beyond her role in transforming Rakuten, Marineau shares her perspective on the evolution of digital marketing in the…

John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill, and you could have all the bricks and mortar–and I would fare better than you.” If this were…

Ukraine’s deputy prime minister has helped the country bootstrap and innovate its war effort, creating a defense industry from scratch, and using his Big Tech ties to cut Russia off from the world.

For Joe & The Juice, the best marketing blend Includes AI, as it learned by partnering with Pixis for mobile app install campaigns.

The post Why Joe & The Juice Loves AI ‘A Latte’ appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching

The post Now That’s What I Call SMB Service; Can Cirque du Soleil Be A Gen Z Thing, Too? appeared first on AdExchanger.

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. 

In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its role in marketers’ playbooks, followed by a spotlight on Amazon that shows the potential of retail media beyond in-channel conversions. Future reports in the series will focus on other retail media platform specifics and different channels. Our first report focused on social media usage and budgets.

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