Month: July 2023

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This year’s Amazon Prime Day was a boon for many commerce publishers’ affiliate revenue streams. 

Take Wirecutter, for instance, which saw order revenue and overall earnings for Prime Day sales increase by “high double-digits” year over year, according to Leilani Han, executive director of commerce at The New York Times’s Wirecutter, on the latest episode of the Digiday Podcast. While Han declined to share exact growth rates or revenue figures, she did say that this surpassed expectations for the two-day shopping event that took place July 11-12.

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Marketers are facing even more challenges on Twitter, as if they didn’t have enough already.

Nearly nine months after Elon Musk took the helm at the social media platform, the bird app is no more. It’s been rebranded as X. This sudden transformation poses a significant obstacle for marketers who had been relying on the platform as part of their social media strategies. 

Brian Chevalier-Jordan, CMO at National Business Capital, said he has been really put off. While his company doesn’t advertise on Twitter, or X, right now, his team was considering an ad buy in the coming months as part of a broader paid social media campaign. But this latest move to rebrand hasn’t exactly made him eager to advertise with the platform.

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Influencers are navigating the ripple effects of actors joining writers on strike. 

Initially, they were uncertain about the impact of the Sag-Aftra strike on their work with some continuing to post as usual or even make videos explaining that they’d still attend Hollywood premieres and promote films despite the strike before apologizing for doing so. 

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Meta’s Twitter competitor platform Threads launched less than three weeks ago under the guise that the social media site would be focused on fun and entertainment versus hard news and politics. 

But for news publishers who followed the masses of users who joined the platform shortly after it launched, this guidance from Meta was seen more as a suggestion than a mandate. Based on early engagement signals, some news publishers, like the Washington Post, are seeing that news and political content is definitely of interest to their followers. Meanwhile, others, like Texas Monthly, CBS News and Vice News, are testing their news content on the platform to see if there’s an appetite for it, particularly heading into an election year.

“Meta has made it clear that journalism and hard news and politics is not a priority for them on any of their platforms at this point. It has been in the past on places like Facebook. It never really was for them on Instagram, but we’ve still had success there. And so, we’re not going to change our content strategy” when it comes to posting on this new social media platform, said Travis Lyles, deputy director of social and off-platform curation at the Post.

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Twitter’s out-of-the-blue rebrand to X over the weekend caught the world by surprise — and yet few agencies were surprised at all that Twitter’s owner Elon Musk would make what appeared to be a rash, spur-of-the-moment move.

“Anybody who’s been following his takeover of Twitter could probably have predicted this, and he’s signaled this for a while,” said Amy Luca, evp and head of social at S4/Media.Monks.

Speculation on the reasoning behind the move seemed clear across the board: Meta’s Threads stole the spotlight from Musk and Twitter — and he wrenched it right back onto himself and his new company. Never mind the unforeseen consequences of his actions, from discarding decades of brand equity to the fact that Twitter’s headquarters still has the Twitter name on it.

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When revenue is declining anyway, it doesn’t help to alienate half your audience with political posturing.

The ’60s produced some catchy songs. Today all we get is grievance culture.

Asset managers say they’re giving investors new proxy vote options. But the power still lies with the proxy adviser duopoly, Glass Lewis and ISS

Compromise is the way out of the mess, and Joe Biden’s help isn’t needed.