Our shift to a more digital world has allowed sophisticated capturing of personal data as users surf the internet, which has spawned highly personalized content through micro-targeting. On the other side of the same coin, it has never been easier for bad actors to spread disinformation and misinformation narratives at scale. Indeed, the Cambridge Analytica…
Adweek Podcast: Yeah, That’s Probably Another Barbie Marketing Stunt
It’s on Airbnb. It’s on OPI nail polish. It’s on Google search pages when you search Margot Robbie and Ryan Gosling. The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a lot more to unpack here than the Barbie Pink Luggage Collection by B?is Travel (one of the campaign’s…
Donors, Don’t Fund a Trump Plurality
As in 2016, Republican candidates won’t drop out soon enough. Here’s how to give them a push.
X Isn’t a Super App. It’s Just Twitter
Twitter’s rebrand to X is both a bad joke and an attempt by Elon Musk to realize his decades-long ambition for an all-conquering super app.
Petal Ads Hopes To Blossom With Global Advertisers
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS.
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Let’s Talk About Brand Podcast: Let’s Talk About Branding From Within With Kimmy Scotti
Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is an important part of branding. And today’s guest, Kimmy Scotti, has built brands from her own personal interests and as an investor in other people’s brands….
The Girl With the Pearl Earring Hits the Beach in EasyJet Campaign
During the summer holidays, tourists will flock to museums across Europe to see famous works of art such as Johannes Vermeer’s Girl With a Pearl Earring. EasyJet and agency VCCP London are flipping the script, imagining iconic paintings and sculptures coming to life and taking their own vacations. The campaign kicked off with a 30-second…
Salesforce Positions Itself as the Sheriff of AI’s Wild West
On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also releaased a survey showing that almost three-quarters of employees believe the technology introduces new security risks but plan to use it anyway. The 15-second campaign, “AI Sheriff,” was directed by…
Discovery Channel’s Shark Week Dives Into New Marketing Partnerships
Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a slate of new marketing partners. Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social, Eventbrite, Ripley’s Aquarium and Valpak have all joined the annual event, taking place July 23-29. “Shark Week has been at the forefront…
