AMC’s “Dark Winds,” Hulu’s “This Fool” and HBO’s “How To With John Wilson” all return for new seasons this week.
MGID Prepares Ad Industry For A Myriad Of Google’s Changes
It’s the thrill of continuous change that keeps some in the ad-technology industry excited about waking up in the morning.
A$AP Rocky Directs and Stars in Beats Ad About His Family Life
For A$AP Rocky, promoting Beats By Dre’s new Beats Studio Pro over-ear headphones is a family affair. The rapper directs and stars in the brand’s ad, titled “Iconic Sound,” in which his off-screen partner–global superstar Rihanna–interrupts his recording session to send him to buy diapers for their infant son. Still wearing his Beats headphones, he…
How Vice Media Went Bankrupt
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt and equity financing using at least eight…
It’s Getting Harder for the Government to Secretly Flag Your Social Posts
Social apps prioritize content moderation tips from governments and online watchdogs. A US court ruling and a new EU law could restrict the practice, but they still leave loopholes.
Exclusive: Mailchimp Owner Intuit Launches Media Network For Small Businesses
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of accounting firm QuickBooks on a range of digital media properties, including audio, online publishers,…
Big Principal Holding Companies
When is an agency a media-buying agency or a principal? It depends on who you talk to, and how they answer that.
These 6 Charts Show How Marketers Are Adopting GenAI and What Worries Them
On Friday, President Biden brought seven AI companies, including Microsoft, OpenAI, Google and Meta, to the White House for a summit on the fast-growing industry. All are committing to responsible innovation. “These companies have an obligation to make sure their technology is safe before releasing it to the public,” said Biden, adding that they must…
A First-Person Look at How Brands Left No Bases Uncovered During MLB All-Star Week
Just before the 8:20 a.m. Amtrak Cascades from Portland, Ore. pulled into Seattle on Friday at the start of All-Star Week, it passed the Starbucks headquarters on Utah Avenue and the massive Seattle Mariners flag flying above it. Compared to the roughly five days of baseball branding that followed, it was subtle. Seattle’s King Street…
Explore How Brands Can Win at Gaming
Gaming is more widespread than ever, and brands are beginning to take notice. Brands know that in order to take advantage of this market they need to make meaningful connections with their consumers. Adweek’s newest virtual event series, Crack the Code: Winning at Gaming, explores the ways brands are fostering that connection and capitalizing on…