Month: July 2023

At 2 million square feet, a former canning factory in Lomira, Wisc. is the largest printing plant in the world. When it opened, in the Halcyon days of print, the factory produced millions of catalogues and magazines, ranging from Playboy and Ms. When Gloria Steinem, the feminist co-founder of Ms., was asked how she felt…

Global companies are offering free products to get access to live combat data. The Ukrainian government wants to keep this resource for its own emerging defense industry.

Political advertising restrictions are among the challenges that direct marketing agency MissionWired helps its progressive nonprofits and political campaign clients tackle.

The post This Direct Marketing Agency Is Helping Nonprofits Navigate Platforms’ Political Policies And Pitfalls appeared first on AdExchanger.

How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led to traditional media becoming commoditized.

The post Revolutionizing Retail: Lessons From Traditional Media’s Mistakes appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few people or causes create the vast majority of results isn’t

The post CPGs Court Customers Who Want MOAR; Local News Can Be Subsidized, Not Saved appeared first on AdExchanger.

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. 

Ad tech players have tried to reduce the number of made-for-advertising sites (MFAs) that show up in programmatic marketplaces, largely to improve the performance of ad campaigns while also increasing any potential CPMs for publishers. While many marketers are familiar with exclusion lists, or websites that are blocked due to inappropriate or illegal content, there’s been a push to further curate the domains in the open programmatic marketplace that gives advertisers more assurances that their campaigns are seen by real people.

Enter GroupM’s m-List, an “inclusion list” only available in the U.K. of about 6,000 domains that have been hand-selected through a combination of criteria based on verification firms like DoubleVerify, Integral Ad Science and Jounce that assess viewability and fraud risk, as well as manual validation from a committee of m-List overseers who check to see if the sites on the m-list are visited by actual humans and aren’t MFAs.

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Amazon, Walmart and Instacart are all upping the commerce game in their own way — with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics, according to Pacvue.

Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands of advertisers across brands and categories. While the industry still grapples with some economic uncertainties from the start of the year, Pacvue found a shift this quarter in brands investing more in sponsored ads and increasing targeting on these three retail platforms.

Agencies are definitely seeing the rise in retail media networks. Brandon Murphy, strategy and transformation lead at Trade School, said there’s been “meteoric growth with [ad] spending” as the fourth largest media channel by total spend — behind search, linear TV and social media, per WARC Media and GroupM research.

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The unhinged-social-media-manager trope may be reaching an inflection point. At least, that’s the current debate on Threads, Meta’s recently launched answer to Twitter, which is seemingly poised to capitalize on the bird app’s current struggles. 

To the current class of social media managers, being unhinged means breaking the fourth wall and leaning into the language of the internet to appear relatable and human-like. Sometimes, it’s using shock value to drum up engagement and go viral. However, some are questioning the value of chaos as an ad strategy and whether it devalues the role of a social media manager, similar to how they have in the past. (More on social experts questioning the value of edgy, viral content here.)

“I feel like we just replaced the ‘social media intern’ trope with the ‘unhinged social media manager trope,’” tweeted Jon-Stephen Stansel, director of social media at content company Chaotic Good Studios, “and I’m not sure if that’s really an improvement.”

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Last week, IPG formally threw its hat into the expanding ring that is the commerce media and retail media marketplace, by rolling out its Unified Retail Media Solution as a new unit within IPG Mediabrands. Its own sibling Magna estimates the retail media market will grow 13% to some $121 billion this year.

The result of at least a year of development internally, the unit will be led by Glen Conybeare as executive lead, who oversees some 500 staffers. Fundamental to its philosophy and approach is to unify and simplify understanding and operation within the complex and growing world of retail media networks, which essentially form a country of walled gardens.  

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As commercial interest in generative AI continues to grow, companies still have to overcome consumer concerns.

According to new research from Gartner, 64% of marketers surveyed said they’re already deploying or piloting various types of AI or machine learning tools. Meanwhile, 53% of consumers think generative AI will “strongly or somewhat negatively impact society.”

IT experts are also greeting generative AI with a mix of excitement and worry. In a new survey of IT leaders conducted by Salesforce, 86% of 4,000 respondents said GenAI will have a prominent role in their organizations — up from 57% in March — but 64% share ethical concerns associated with the tech.

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